322 S Union St.
Traverse City, MI 49684
(231)947-1312
Welcome to Your   

CITY BIKE SHOP


The CBS Service Department

From maintenance, tune-ups, repairs, upgrades and more, our service staff will ensure your bike or fitness equipment is ready to go when you are. With over 85 years of combined bike shop experience, there's no job we can't handle. If you need your old school Schwinn Varsity cleaned up a custom road or mountain bike built to your specifications, stop by and let our service staff dial your ride in.

Services We Offer:

  • Tuneups & Maintenance Checks: Our staff will go through your bike from top to bottom to ensure it is in working order. While we're at it, we'll check common wear items (chains, cassettes, cables, brake pads, tires/tubes, etc), make recommendations and replace hardware as needed.
  • Upgrades: From color-matching grips to a fork upgrade, no upgrade is too big or too small. Our shop staff, can help you improve your ride or increase your bike's performance with a component upgrade!
  • Custom Bike Builds: Have the bike of your dreams all figured out in your head? Let us know what you want and we can make your dream bike a reality!
  • Custom Wheel Builds: The single biggest performance upgrade you can make to your bike is a wheelset upgrade. Shave some weight, improve climbing performance, tailor your bike's ride qualities, increase straight line speed, or just bling your whip, talk to Travis Cole about the performance benefits you would like to achieve. Travis spent years working in the Colorado bike industry, learning the trade from master wheel building gurus. In addition to his 15+ years of wheel building experience, he is a certified DT Swiss Wheel Builder and can build you a completely custom set of wheels tailored specifically to you and the performance aspects you wish to improve on your bike.

City Bike Shop is an authorized Shimano Service Certified bike shop, this means:

  • We have extensive knowledge of Shimano's entire product catalog: brake systems, shifting systems, drivetrain hardware, wheelsets, etc. We're experts on all things Shimano and can recommend the right component for you.
  • Our shop is regularly stocked with a full inventory of past and current generation Shimano cycling components.
  • In the event you run into issues with your Shimano components, we are authorized by Shimano to make warranty decisions and provide replacements on the spot, eliminating down-time typically experienced when processing manufacturer warranties.

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